Privacy Policy

Effective Date: 10th November 2025
Version: 1.0

1. Introduction

This website is operated by Deep Blue Hotel & Hot Springs (ABN 67 153 970 542), Deep Blue Bath House & Day Spa (ABN 12 135 792 291), and Deep Blue Hot Springs (ABN 34 611 246 541). When we refer to “we”, “us”, “our” in this policy, we mean all these entities.
We are committed to safeguarding your personal information and to being clear about how we collect, hold, use, disclose and manage it. This policy outlines our obligations under the Privacy Act and the APPs.

By using our website  –  https://www.thedeepblue.com.au – and/or engaging with our services (including online bookings, spa treatments, accommodation or other experiences) you accept the terms of this policy.

2. What is “Personal Information”

Personal Information means information or an opinion about an identified individual, or an individual who is reasonably identifiable. Examples include names, addresses, email addresses, telephone numbers.
Sensitive information is a subset of Personal Information and includes information or opinion about an individual’s health, race or ethnicity, religious beliefs, political opinions, and other categories as defined under the Act.

3. What Personal Information Do We Collect & How

We collect personal information in several ways, including but not limited to:

  • When you complete a booking form (for accommodation, spa, bath house or day‑spa services)
  • When you subscribe to our mailing list or request information
  • Through online forms, surveys, feedback or correspondence via email, phone or in person
  • Through cookies or similar tracking technologies when you use our website
  • From third‑party sources, such as partner organisations, service providers or public sources, with your consent or as permitted by law

We collect this information to provide you with our services, to communicate with you, to manage bookings, to send you marketing (if you have opted‑in) and for internal business administration.

4. Purposes of Use and Disclosure

We will use and disclose your personal information for the primary purposes including:

  • Processing your bookings for accommodation, spa or bath‑house services
  • Managing your stay or visit, including guest communications
  • Sending you promotional information and offers (if you have opted‑in)
  • Internal business operations (e.g., accounting, auditing, staff management)
  • Ensuring compliance with legal obligations

We may also use or disclose your personal information for a secondary purpose that is reasonably related to the primary purpose, provided you would reasonably expect such use or disclosure (or you have consented).

Your personal information may be disclosed to:

  • Third‑party service providers assisting us (for example our CRM/ticketing system provider)
  • External parties where required by law, regulation or authorised by you
  • Overseas recipients only if you are made aware that we may do so, and the relevant protections are in place

5. Cookies, Website Analytics & Tracking

Our website uses cookies and similar technologies to improve user experience, track usage patterns, compile aggregate data and for marketing. You may modify your browser settings to refuse cookies; however, this may limit your ability to use certain parts of the site.

6. Sensitive Information

We only collect sensitive information with your explicit consent and/or where required or authorised by law. Use and disclosure of sensitive information will only happen for the primary purpose for which it was obtained, or a directly related purpose, and with your consent where required.

7. Data Security & Retention

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure in accordance with APP 11.
We use Agylisis for online bookings. We retain your personal information only for as long as it is necessary for the purpose for which it was collected, and after that we will take reasonable steps to destroy or permanently de‑identify it.

8. Access and Correction

Under APP 12 and APP 13 you have the right to access and request correction of any personal information we hold about you.
If you wish to access or correct your personal information, please contact us using the details below. We may require you to verify your identity before giving access or making corrections.

9. Overseas Disclosure

If we disclose personal information to an overseas recipient, we will take reasonable steps to ensure that the overseas recipient does not breach the APPs in respect of that information and that you are notified of the countries in which recipients are likely to be located, where practical.

10. Direct Marketing

We may use your personal information to send you marketing communications where you have consented. You may opt‑out at any time by following the unsubscribe instructions in those communications or by contacting us.
If you request us not to use your information for direct marketing this will be honoured.

11. Automated Decision‑Making

If we engage in automated decision‑making (via computer programs) that uses personal information and could significantly affect your rights or interests, then we will include the types of personal information used, the nature of the decisions and the consequences (as required under APP 1.7–1.8).

12. Cookies and Tracking Technologies

We use cookies and similar technologies on our website to enhance performance, measure traffic and marketing effectiveness. You may manage or disable these via your browser settings, but this may affect functionality.

13. How to Make a Complaint

If you believe we have breached the APPs or any privacy obligations you may contact us:
Email: [email protected]
Address: Worm Bay Road, Warrnambool, VIC, Australia
Phone: (03) 5559 2000

We will respond to your complaint within a reasonable timeframe. If you remain dissatisfied, you may contact the Office of the Australian Information Commissioner (OAIC).

14. Policy Updates

We may update this policy from time to time. The current version will appear on our website, and you should review it periodically. Continued use of our website or services after amendments means you accept the updated policy.

15. Additional Information

We may create links to third‑party websites; this policy does not apply to those sites and you should check their policies before providing personal information.

If you do not provide required personal information, we may not be able to provide our services to you.